Over 80% of consumers use the internet to find local businesses. With pay-per-click (PPC) advertising, you can appear in front of customers online. Then, you can generate awareness, attract website traffic, and gather more leads.
In fact, you can increase brand awareness by up to 80% using Google Ads. PPC has a great ROI, too. You can generate a 200% ROI once you start advertising.
Still on the fence? Here are 10 amazing benefits of PPC advertising to keep in mind.
After reading this guide, you can make a more informed decision for your business.
Give your business a boost! Read on to learn more.
1. Reach Ideal Customers
With traditional advertising methods, you can't always control who sees your ads. Anyone can look up at a billboard or see your ad in a magazine. Those consumers aren't always your ideal customers, though.
You could waste valuable time and advertising spend as a result.
Instead, consider PPC advertising services. With PPC, you can control who you reach. For example, you can specify demographics like:
- Age
- Location
- Gender
- Household income
- Marital status
With some platforms, you can even appear based on a consumer's interests or buying behaviours.
Pay-per-click advertising allows you to perfect your timing, too. Consumers might not have your product or service on their minds when they see a print ad. With PPC advertising, however, your ads will appear as people search for your product or service.
These consumers already want what you have to offer. You can leverage that existing interest. They'll see your ad and realise you have exactly what they're looking for.
Then, you can leverage their current need to generate more leads, conversions, and sales!
2. Start Immediately
With print advertising, you might have to wait months to design an ad and get it approved. Then, you have to wait until the magazine is published. Within that time, you could miss an opportunity to generate fresh leads.
With PPC advertising, you don't have to wait. Instead, you can start advertising immediately.
Once you create your campaigns, you can get approval within a few hours. Your ads will go live and start appearing in front of consumers.
Then, you can start generating brand awareness, leads, or online sales within hours of creating the campaign.
You can even use PPC ads for limited-time offers or flash sales.
Either way, you won't miss an opportunity to generate more business.
3. Gather Quality Web Traffic
You can't control who visits your website. Unfortunately, not every visitor will turn into a lead or sale.
Consider researching PPC advertising companies that offer the services you need. They'll help you create compelling ads. Some companies can design your landing pages, too.
Then, you can use your digital advertising to start generating website traffic. Remember, you can use precise targeting to reach ideal customers. In other words, you're generating traffic that has a higher chance of converting.
PPC advertising can generate twice as many website visitors as SEO. In fact, about 65% of consumers click on PPC ads. Once they click on your ad, they'll reach a landing page on your website.
Then, you have a chance to convert that website visitor into a paying customer.
4. Generates Leads and Sales
If you're struggling to generate online leads or sales, consider PPC advertising services.
Generating high-quality traffic is only one part of the equation. Your ad language, targeting, and landing pages can help you encourage leads, too. You can use a strong call to action to compel consumers to take action.
Remember, these consumers already have an interest in your product or service. You can use your landing page to demonstrate your unique value. Then, consumers can convert on the page to become new customers.
You can even create a remarketing campaign to appear in front of previous visitors. Then, you can attract them back to your site, increasing the chance of a conversion.
5. Support Your SEO Efforts
PPC can benefit your search engine optimisation (SEO) strategy, too.
Google prioritises websites that are already generating traffic. If you're struggling to attract visitors, use PPC to direct people to your website. Google will notice that you're generating more traffic.
It could start to boost your ranking. A higher ranking will position you in front of more consumers.
Then, you can generate awareness, attract more traffic, and start converting visitors.
6. Remain Competitive
Small businesses need a way to remain competitive with big corporations. With PPC advertising, you can expand your reach. You can appear in front of more customers and start drawing them to your business.
As you begin generating more leads and sales, your ROI will improve. Then, you can set your business up for growth and success!
7. Boost Brand Awareness
If consumers don't know who you are, they won't trust your brand. Instead, use PPC advertising to generate more awareness. For example, you can use eye-catching display and video ads to market your products or services.
It takes multiple impressions before you start generating awareness. Each time you appear, consumers will have an easier time remembering you.
You can remain top-of-mind to generate sales in the future.
8. Control Spending
With pay-per-click advertising, you're in control. You can determine how much you want to spend each day on advertising. If you need to make changes to your budget, you can from the platform.
You can adjust your spending as needed to make sure you never go overboard.
9. Make Quick Changes
You can also use your PPC platform to make immediate changes to your ads. If an ad isn't generating results, making changes can help. Otherwise, you could waste time and money with ineffective ads.
Here are a few PPC strategies you can use to get started.
10. Analyse and Optimise
PPC ad platforms also give you access to analytics. You can determine which ads are performing the best. Perhaps you notice certain keywords have low search volume.
You might realise your targeting is too narrow, too.
Either way, you can recognise issues with your campaigns, then make changes to optimise your results.
Set for Success: 10 Benefits of PPC Advertising for Your Business
Give your business the boost it needs! With PPC advertising, you can generate awareness, fresh leads, and more sales than ever before. Consider PPC advertising to give your business the advantage.
Eager to get started? We're here to help.
Discover our PPC services today before scheduling a call with our team!
