Being a small business owner, you know about the many challenges to running and promoting your business. Sometimes it feels like you’re just circulating the same ad campaigns and still not getting the influx of customers you need.
Having a variety of marketing strategies that you can manage on a budget is key to growing your small business. But where do you begin? How do you tell what marketing moves are the most effective for your market?
You need the best small business marketing tips to help you stand out among other businesses and big corporations. Keep reading for a few must-try options that help you interact with your customer base and promote your business.
Instructional Videos
You started your business for a reason because you have knowledge and services to provide in your industry. Turn that knowledge into a how-to video.
Your customers are more likely to trust in your business and be interested in your services if you are able to teach them something they didn’t previously know.
Even if you have an existing blog or scripted tutorial, you can make that into a video tutorial. Videos are easy to watch, and you can make it entertaining by adding your own personality into it and having a little fun.
Helpful Infographics
Similar to the instructional videos, creating infographics is all about offering different ways to digest your content. Infographics can be eye-catching and easy to understand, especially if someone is skimming your blog page.
Many people are looking for a quick fix or a small piece of information, and an infographic makes that information easy to find.
Plus, it demonstrates your ability to simplify and explain your extensive knowledge which presents you as an expert in your field.
Social Networking Pro
Social media pages may seem like a complicated algorithm to master as a small business. Plus, you don’t have time to spend hours every day scrolling through social media while you have a business to run.
The main step is to make sure your business has media accounts that you can direct customers to. You can post on a schedule that makes sense for you, and plan out your content so you can have it ready to go.
Also, don’t forget LinkedIn. Find groups that relate to your business, answer questions in your field, and you’ll truly be able to create a network of support online.
With all the power of social media, don’t forget to also tread carefully. Make sure you don’t make some of these terrible social media marketing mistakes.
Partner with Other Businesses
Maybe in your escapades on LinkedIn, you found a business that complements your business. Or, maybe there are other small businesses in your area that you’d like to partner with.
Creating partnership deals, or even hosting collaborative events, can help increase the exposure of both of your businesses. Customers that trust your partner’s business will be more likely to trust yours as well if they know the two businesses are connected.
Host an Event
Whether or not you have partnered with another business, hosting an event is a great opportunity to spread the word about your business. It allows potential customers to show up, enjoy some free food, and interact with the business owner and employees.
You can provide games or dancing and other entertainment to help people mingle and have fun.
Your event can also have a purpose or be supporting a good cause. Ask other businesses to donate prizes and create a raffle for attendees to enter. This will also encourage people to linger until the end of the event to see if they won anything.
Events create a sense of community which fosters trust and makes attendees more likely to think of your business when they’re in need of your service.
Prize Giveaways
Prize giveaways are a great way to reward existing customers and attract new ones. Plus, they don’t have to be expensive and they can be promoted in multiple mediums.
You can give away small prizes like discounts or quality water bottles, or you can give away larger prizes like free services or a weekend getaway.
Either way, winning prizes is an attractive way to ask customers to follow you on social media or support an event you’re hosting.
Once you get their attention, you’ll be on their radar when they’re in need of your service.
Interact with Reviews
Reviews are an ideal place to build rapport with your customers and spread the good word about your business.
You can ask your past and current customers to write positive reviews for your business if they enjoyed their experience. You can also answer questions and encourage customers to return.
Also, don’t be afraid of bad reviews. It’s a great opportunity to show that you care about your customers and you’re willing to do anything to make them happy.
Reviews are where you can offer refunds or let customers know where they can reach you if they have a more in-depth question or comment.
Similar to the above social media marketing tips, your online presence and interaction with reviews create your business persona and reputation.
Small Business Marketing Tips
You know how your business runs and what it stands for. Make sure your current and future customers know this too.
These small business marketing tips are the jumping-off point to start expanding your business and client base.
For more advertisement and business marketing advice, find more help on our page.
